and the World's Fair Decision Model
››› About Us
Zaragoza's Expo 2008
EXPOcheckTM Quick Conclusions - EXPO 2008.
With final numbers on the attendance dynamics of Expo 2008 just in, a quick conclusion on the attendance generation of the Zaragoza Expo brings up several points. Reported attendance at the event reached 5,650,941 visitors, slightly lower than the 6.045 million estimated by the Expo Authority and the 6.6 million planning estimate from JDP ECON. Most thought that Expo 2008 was run efficiently and well planned, but several important decisions occurred that deterred even greater success, even above both planning estimates. The limit on the sale of season tickets, which sold fast and well prior to their limit, cost the Expo visitation. While it is understandable to limit such due to fears of repeat visitation from the local public overwhelming site density numbers, (Zaragossa did get 57.6% of its visitors from the metro area in any case) this is too often a mistake made by Expo authorities. In the same vein, ticket sales at some locations did not allow for pre-sale of tickets for the final two weeks of expo days. Don't truncate sales. They mean visits, profit, and great word of mouth. International visitors to the expo were lower than expected, only 3.6% of the attendance.
EXPOcheck TM Shanghai, China's Expo 2010
Post Report 2-2-2011
Expo 2010, Shanghai, China
Expo 2010 reached the pinnacle of all world expos in the history of world's fairs when over 73 million people came through its gates over the 184 days of Shanghai splendor. But how did they do it? And can that success be replicated again?
Future expos are always trying to answer that one question. How can we bring attendance to our event and can the financial picture be sustainable at the numbers of our actual, not projected attendance data? Did Shanghai, China give out clues to that dilemma? Will it be the same for your projected expo? Expo 2010 is now over, and new expos are on the horizon in Yeosu and Milan. Soon, the bidding for Expo 2020 large-scale registered event will begin in the spring of 2011, with the Expo 2018 bidding process for a three month "recognized" smaller scale fair a few years after.